We have entered the era of the so-called metaverse, in which our virtual and physical realities converge in a new, blended physical and digital world.

Facebook’s recent decision to change its name to Meta is a reflection of opportunities in the virtual reality space. “It is time for us to adopt a new company brand to encompass everything that we do, to reflect who we are and what we hope to build,” Mark Zuckerberg said.

This comes at a time when virtual worlds can be used for practically anything — from concerts to socializing with friends and family. Indeed, it is important for all brands to start thinking about how they may need to incorporate this shift into their marketing.