Mapping The Metaverse: How Can Brands Make The Most Of This New World?

A man standing on the street looking at his cell phone

We have entered the era of the so-called metaverse, in which our virtual and physical realities converge in a new, blended physical and digital world.

Facebook’s recent decision to change its name to Meta is a reflection of opportunities in the virtual reality space. “It is time for us to adopt a new company brand to encompass everything that we do,